AMA Format
From ResearchWiki
The American Marketing Association citation format is based on APA Style, though there are some differences. You can consult the AMA's Reference List Style to get started. But that leaves off a couple of commonly-used resources that you might need to cite:
Hoover's:
Colbert, C. The Black & Decker Corporation. Retrieved August 27, 2009, from Hoover’s Online database.
You can find the author listed at the top of the Fact Sheet page for the company. Look for a line that says "Covered by." If you can't find an author, list "Hoovers, Inc." instead. The date is just the date on which you found and used the information. It's important to include this in case it is updated in the future, and the information you have cited is changed or removed.
Datamonitor reports:
Datamonitor. (2008, January 2). M&T Bank Corporation: Company profile. Retrieved August 27, 2009, from Business Source Premier database.
The first date listed is the date the report was published, and can be found right on the cover. This example assumes that you found the report in Business Source Premier. But if you downloaded it from somewhere else, you'll want to note that instead. Notice that there's no need to provide a URL to the report or to the database.
A few tips:
When you're citing an article from a journal or a trade magazine, always cite the article, not the research database in which you found it. For example, if you've used the database Business Source Premier to find an article from Ad Age, your citation will be for Ad Age -- not Business Source Premier. With AMA style you don't even need to indicate which database you used to find the article. Take a look at the samples in AMA's Reference List Style guide.
You will need to include a URL in a citation for a website. For example, perhaps you found some information in an article on Slate.com. You'll need to give the URL to the article in your citation, along with the date on which you found the article. See the example in the handout linked above. One thing you'll need to include is the author (either of the entire site, or of a particular page/article/post). Start by checking the very top and very bottom of the page. If you can't find anyone's name associated with the article, list a corporate author instead. For example, for an unsigned article on MarketingPower.com, the American Marketing Association would be the author to list.
The details count! Slow down and take a few moments to make sure you've got the pieces of your citation in the right order, using the right font style (bold or italics?) and that you're not omitting anything.
